Rihanna is known for chart-topping songs such as “Umbrella,””Diamonds,” and “Life,” but in the world of beauty and fashion, she still makes a name for herself. She launched her first line of makeup, Fenty Beauty, in 2017. Next month, in collaboration with the French luxury goods company LVMH, she will once again enter a new path, luxury style.
Speaking about her creative process, Rihanna expressed some pearls of wisdom from her journey to the top of the fashion world in an interview with T Magazine.
Take it slowly and master it
Rihanna said years before she agreed to work on a fashion brand, she had grown gradually in the fashion world. She was first a consumer but eventually gained recognition for her style as a tastemaker. Next came the proposal for cooperation. She never wanted to sell her license and put her name on things. To build Fenty, she took the opposite approach.
“I’m very hands-on, so as a designer, I wanted to take it and gain respect slowly,” she said.
Don’t worry about failing
Rihanna may be living with a lot of mottos, but there’s one that sticks out. She’s got the phrase, “Never fail. Always a lesson. “inked backward as a tattoo so she could read it in the mirror. She is well aware that her new venture could lead to failures, but she said that you should always be willing to learn a lesson.
“What will you learn without making mistakes?
Do not dilute the mark
Rihanna admitted that she once hesitated to jump into the makeup of celebrity. Rihanna took a different approach after witnessing fellow pop stars like Hilary Duff and Miley Cyrus (as Hannah Montana) oversaturating the market with their brands.
“Any project I did outside of music, I used Fenty so that every time you saw something I did, you didn’t have to hear the word ‘ Rihanna,'” she said. “So the music, the girl, stayed Rihanna. But they’re calling these other brands Fenty.”
Know what you’re not aware of
No one knows everything.
Rihanna recognized the value of inviting others to the creative tables in building her luxury brand. “I like to think of my Fenty house establishment as a hub,” she said, looking for new talent at all times.
” if you have never designed any item in your life, you might have an impeccable taste: I welcome the vision of everybody here because that’s what it’ll take. I can’t think I knew all about it. With my control freak, I’m very clever. A creature of intelligent control, I welcome other people’s expertise. I respect new, creative young people.”
The singer, whose full name Robyn Rihanna Fenty, had already teamed up in 2017 with LVMH for the makeup line, Fenty Beauty, which in its first year raked nearly $600 million. The original 40-shade foundation collection has credited with making this range a standard in the beauty industry, dubbed as “the Fenty effect.”
Rihanna’s attention on business ventures outside of music hasn’t gone unnoticed by her loyal fan base, known as the “Navy,” expressing their excitement, and sometimes anxious, excitement on social media for the singer’s ninth album. She allegedly recorded a new song called “Private Love” a week after the interview, saying that a 10th album is in the “discovery process.”
Rihanna reimagined the traditional model of fashion distribution in laying the groundwork for Fenty to succeed. She said she hated seeing items on the runway as a consumer and waiting for it to be available for six months. On a month-to-month basis, Fenty will release new products, and it will be available immediately.
“You see it with this; you love it, you can have it with it,” she said. “I wanted to be the most disruptive. It’s not a traditional brand. There’s no runway show.” She sees fashion as the future of this particular model.
Be meaningless for yourself
Rihanna knows what she brings to the table, and realizing that there was a lack of inclusiveness in the fashion industry, she does not plan to go back from being a young black woman new to the business.
“Those things come into play, but I am not going to apologize for them, and I’m not going to stop being a feminist, being black, having an opinion,” she said. Her job is to run the company. “I know that it’s not because I’m black that I’m here,” she said. “It’s because I’ve had to sell it.”
Know what you mean by the money
Although money can be a motivating factor for success, it is not Rihanna’s only one.
“I never thought I’d make a lot of money, so there’s an amount that won’t stop me from working,” she said when asked if she’d ever want to take a break. “Money means I’m able to look after my parents. Money means I can make the companies I want to run simpler. I will build other people’s jobs.