The rise in available eCommerce technology means that anyone can set up an online jewelry store in a matter of minutes. But a successful jewelry business, whether you’re building a new storefront or expanding an existing one, involves creating an overarching brand strategy
Ultimately, your store needs to leave a lasting impression in the mind of each shopper. It’s not enough to simply put your products online — every digital touchpoint needs to communicate a compelling, memorable and engaging story that makes people feel inspired and uplifted.
The value of Jewelry Photography China goes beyond the cost of the item. Necklaces, earrings, bracelets, and other statement pieces are worn to feel good about themselves and express their personalities.
The following steps will help you build the foundations for a loved digital experience:
Step 1: Gather inspiration from online jewelry stores.
Ecommerce experiences are a product of the imagination. But there is no need to reinvent the wheel, as there are plenty of existing top performers in the space.
Before building your store, take a look at what key players are already doing. With this perspective, you’ll come away inspired with valuable recommendations to integrate into your own brand.
Step 2: Build your feature wishlist.
As an outcome of Step 1, you’ll have a good idea of how to build an enjoyable brand experience for your online jewelry store. Now, you can start putting what you observe on paper as two lists: “must-haves” and “nice to have.”
From a human interest point of view, what website features will make the brand experience as successful as possible for shoppers? If you’re part of a larger e-commerce team, it may make sense to create a cross-functional group of stakeholders that include your marketing, revenue, and technical teams to build a list that captures everyone’s valuable perspectives.
Step 3: Decide whether to expand your development team.
By the time you reach this step, you’ll have a clear, tangible perspective on what you’re looking to build with your eCommerce presence. Now, you can start thinking about how to bring your ideas to reality.
The essential question at this step is whether you can do it all yourself. If your company has an in-house eCommerce team with skilled developers, then you may have a handle on it. If you’re a solopreneur looking to sell your products on Etsy, eBay, or Amazon, then you may not need development and engineering resources at all.
But if you’re looking to build something that is larger scale, more expansive, and more custom than something that requires a simple design, you may need to reach out to a team of experienced eCommerce strategists and technologists for help.
At the very least, even if your team has the expertise in-house, you may benefit from working with consultants who can anticipate the potential for problems before they have a chance to happen.
Working with a team of consultants, especially at the initial stages, can help you reduce the uncertainties and costs that come with bringing your vision to market.
Step 4: Select a third-party eCommerce platform.
You can think of your eCommerce platform as the central hub for your business operations. It is a command center for managing everything from your website experience to your inventory, shipping, marketing, security, and compliance practices.
Ecommerce platforms are multidimensional technologies that stitch together the various components you need to run a successful and scalable eCommerce operation. Especially as your business grows, it will become impossible to run your operation without this technology.
The benefit to using a third-party e-commerce solution rather than building your own in-house is that you get better, more trustworthy, and more reliable software.
When you build eCommerce software in-house, you’re responsible for managing and maintaining everything. If there is a security breach — or if there is a shift in a country’s regulation that necessitates a compliance update — the burden falls on you to make all of these changes.
Step 5: Establish your customer service foundation.
Just like in the physical world, customer service will be an important part of a jewelry business’s success. It’s common for shoppers to have questions beyond what your product details communicate, particularly with respect to sizing, materials, and store policies.
With upfront customer service processes, you’ll help shoppers make more informed decisions before committing to their purchases. These informed decisions will help protect your business margins by increasing your revenues and decreasing costs that come with high return rates and restocking of items.