College students find it hard to combine their studies with extracurricular activities if they’re already in a work-study program. Much of this is because they get involved in writing several essays that consume their time and leave them tired and unable to do other tasks. This is why many students have started to seek assignment help from online sources. Online essay writing services provide students with assistance for essays and assignment writing. Once they don’t have to worry about how to write their essays, they’ll have more time on their hands to do what they love doing.
If you’re a fitness enthusiast and are more interested in writing a fitness course than an essay, then you’re on the right page. Having shed off the weight of essay writing from your neck to professional writers, you can now focus on creating your fitness course. This article discusses seven tips you would need to create your online fitness course as a college student.
1. Determine your niche
This is the first step and probably the most important to the success or failure of your course. You’re not the first nor the 10,000th player in the fitness industry. It’s highly saturated, and you want to ensure you don’t get lost in the crowd. So, you must choose a niche rather than sticking to the general fitness course.
There are several niches within the fitness industry with established courses and course creators. So, breaking into these niches will be more complex. You can choose a micro-niche with a good number of students and a limited number of creators.
How to choose a fitness niche?
Choosing the right fitness niche where you can easily shine brightly is important, but this requires a lot of upfront research. Udemy is an ideal platform to start your research. For instance, it is one of the most popular platforms for online courses.
If you search for “fitness training course for beginners” on this platform (assuming this is your preferred niche), you’ll find over 10,000 courses for this niche. This makes it a highly competitive fitness niche, and you have a slim chance of standing out.
However, if you search for something more specific, such as “diet plan for weight loss,” you’ll find that there are far lesser people on this subtopic. Udemy only has about 3500 courses listed for this niche. Still a large number, but it’s far better than competing with over 10,000 creators.
If you research further for another micro-niche, such as “stretching exercise,” you’ll find that it only has 911 courses on Udemy. This makes competing in this niche and making it easier to stand out. So, in this case, the best choice is to base your fitness course on stretching exercises.
Apart from researching with Udemy and other online course marketplaces, you can verify your research using the Google Trend tool.
After you’ve determined the right micro-niche for you, the next thing is to look for the right target audience for your niche. Every niche has its audience, so it’s impossible to target everyone, especially within the fitness industry. For instance, creating a course about female bodybuilders’ diet plans isn’t the same as a male bodybuilder’s diet plan.
When targeting your audience, make sure you’re targeting a small audience and are very specific. For instance, if you’re targeting women, you can be more specific with their age groups or occupations.
2. Write your course online.
After finding and validating your course idea, you must decide what should be added to the course. Here are a few tips you can follow:
- Check what your competitors are doing: you’ll find other courses within your niche too. So check their outline and get inspiration from their guidelines when creating yours.
- Look for loopholes in your competitors’ courses and address them in yours.
- Create sections with your survey answers. Make sure your course has specific solutions to your audience’s problems.
- Include an onboarding session: Let the students know they’re accountable for their growth. Let them see that they can only get results when they put in the effort.
- Create a clear schedule: Create a specific roadmap for your students to follow. Instruct them to create X minutes daily for the fitness class.
- Add variety: This includes practice sessions, workout sessions, exercises, fitness diet, fitness schedules, lifestyle tips, and nutritional recipes.
3. Write your course
An important part of your fitness course is the video quality. It’s important that the video, audio, and lighting are on point, but other things you should keep in mind are:
- Be clear on the content topic you’re creating. Use audio and text materials to separate the topics, so it doesn’t confuse you.
- Plan mini-workouts. Keep the videos short so that your audience isn’t exhausted.
- Choose a fitness clothing style. Ensure you have a neutral style with colors blending with the background. This makes your video better polished. You can build your brand by wearing your company’s logo.
4. Create the class experience
When people look up your fitness class online, they want to see something that suits their style and that they can do from home comfort. For instance, some may prefer a high-octane class pushing beyond their boundaries, while others may prefer a chilled and relaxing class.
Be clear on the type of class you want to offer and your audience’s experience. This would define your language but can be determined by the age range of your audience. Younger people prefer an energetic, fast-paced, and lively course, while older people prefer something relaxing.
5. Create an introduction for first-timers
Many people are joining online classes now, and your class may be the first online class they’re joining. They may not even know what to expect and may be apprehensive. This is enough reason for them not to try out your course or to drop it after the first class. You must prevent this from happening in every way that you can.
Being a college student, you understand the importance of making your online class appealing. Making your class appealing is how you can be sure they’ll love it and will be ever-present. This is your sure way to retain your students.
One of the best ways to make your fitness class appealing to first-timers is by introducing everything they need to know. This will spike their interest and make them more open to the class. You have to assume they know nothing about fitness or how online courses work. Hence, you have to teach and explain everything to be. You must be patient, especially if it’s your first time hosting a class so that you don’t make the course a weird experience for your students.
Also, it’s a good idea to talk about the experience level you’re creating the class for and what participants need to have to partake effectively. Don’t forget to talk about the benefits of the course as well. Let them know if it’s for general fitness, flexibility, or stamina. Tell them everything they should know.
6. Choose a reliable platform to host your course.
Finding a course hosting platform that’s affordable, reliable, and beginner-friendly can be difficult. You will be looking for something that’s user-friendly and allows you to focus on creating content rather than dealing with the technology. Some hosting platforms have built-in email marketing, and you can contact your students easily. You should settle for a platform that makes it easy to market your course. For instance, you should be able to send discount coupons to some of your students, such as those that completed the beginner course but are yet to take the advanced course.
Uploading your course should also be an easy process and should ideally take a few minutes. You should stay away from any platform where you have to struggle to do this. This should be the most seamless of all processes you go through.
7. Market your course
Marketing plays a critical role in the success of any online business. It’s not enough to create the best fitness course and launch it online. That doesn’t automatically guarantee that you’ll get people to enroll in the course. For people to find your course and consider registering in it, you need to market it. There are too many competitors online, and it’s hard to be visible in competitive industries like the fitness industry. So, if you can’t get your class out to the right audience through marketing, it’ll die a natural death online. For people to enroll in your course, they need to see it first.
So, you need to develop a marketing strategy that helps you drive traffic to the landing page for your course. You can do this through paid ads, influencer marketing, one-on-one sales, SEO, etc. You can also use content marketing tools like blogs, videos, podcasts, live streaming, webinars, etc., and social media to market your course.
Creating a fitness course online isn’t an easy thing to do. It requires you to put many things in place to succeed. This includes getting the right kind and quality equipment and learning how to use them well. It may take a while before you can figure out how to create the right content, and this may come after numerous trials and errors, but you’ll get it in the end.
However, the most difficult part of creating an online fitness course, especially as a college student, is marketing and growing your audience. Marketing is important in a competitive industry like the fitness industry, and it’s something you can’t do without. It can also be capital-intensive, which may be a problem for you as a college student. But if you can scale through this hurdle to get your course in front of the right audience and build a trustworthy brand over time, you’ll become easily recognizable online with time.